Jason McDougall - Fields CEO Graduate of the “Birthing of Giants” Program

Jason McDougall, the CEO of Fields, graduated from the four-day intensive the Massachusetts Institute of Technology’s Entrepreneurial Masters’ Program with new ideas and challenges that have led him to success over many years. McDougall learned from some of the most successful entrepreneurs around the world how to build his business and sustain growth at scale. McDougall is one of the most successful young entrepreneurs in Vancouver, BC in recent memory, after moving there at the age of 18 with only $350 to start a business with. Throughout his career, McDougall has sought to challenge himself to improve his businesses and help his community grow.

Jason McDougall FieldsJason McDougall, long before he became the CEO of Fields, was one of 65 young entrepreneurs at the MIT Entrepreneurial Masters’ Program. This program has been known as the “Birthing of Giants” Program because of its elite status in the eyes of the business community. Widely regarded as one of the top intensive programs in the world, Jason McDougall learned what it meant to run a successful company like Fields from his four days at the Entrepreneurial Masters’ program. Throughout his career after attending the program, McDougall has used the lessons he’s learned to build his companies.

Jason McDougall Fields earned the top spot at the department store chain Fields after demonstrating that he could be successful running companies of his own. He owes at least partial credit to the students and teachers who challenged him at the MIT Entrepreneurial Masters’ Program. McDougall lives in Delta, British Columbia.

Jason McDougall - Longtime Entrepreneurs’ Organization Member and CEO of Fields

Jason McDougall is both a longtime member of The Entrepreneurs’ Organization (EO) and the CEO of Fields, Inc., the famous department store chain known for serving rural areas and small towns throughout western and central Canada. McDougall benefitted greatly from being a part of the EO, which today has grown into a global business network consisting of thousands of young entrepreneurs in 48 countries. McDougall, a member since 1992, has maintained connections throughout his business career that he fostered with EO after founding his own line of department and grocery stores in the Vancouver, BC.

Jason McDougall became the CEO of Fields by demonstrating excellent skill navigating his own businesses through the markets of Vancouver as a young entrepreneur. He had help with some of his operations from the EO. The EO educates and inspires those in its network with invaluable resources. Throughout its history, the EO has put on global events for young entrepreneurs, put together leadership-development programs, started an online entrepreneur forum and given those who qualify executive education opportunities. Jason McDougall took full advantage of the EO’s offerings designed for professional and personal growth so that he could one day become the CEO of Fields. The EO gained him entrance into one of the most comprehensive and organized business networks in the world.

Jason McDougall earned his post as the CEO of Fields through hard work, determination, and a little help from his friends at the EO. He has been working to expand Fields stores and operations further into the western Canadian countryside.

Jason McDougall - Helping Customers Live a Better Life for Less at Fields, Inc.

Jason McDougall has been committed to helping Fields, Inc. live up to its stated mission to help its customers live a better life for less. He took over as CEO in 2012, and since then, he has helped bring more products to the people of rural Canada. Fields has made a point to help those in small towns get the same excellent products and prices that people in big cities enjoy. The goal of Fields has always been to save those in small towns the gas money and the time of driving into the city just to get the same deals on quality merchandise they need for their everyday lives.

Jason McDougall has worked hard to maintain the Fields standard of excellence that has propelled the company for over 65 years. Fields has been a recognized name for many rural Canadians looking for a place to get the housewares, sporting goods, and footwear they need to live a better life for less. Jason McDougall has also worked to preserve the sense of small town pride and friendliness that has characterized Fields stores for decades. When customers walk into a Fields Store, they are instantly welcomed as family to a world of possibility and high-quality goods at low prices.

Jason McDougall Fields plans on making the goods at Fields available to more people across Canada. He hopes to open more stores in previously underserved areas throughout the Northwest Territories, Manitoba, and more. McDougall plans on using his experience running his own department stores in Vancouver, BC to create opportunities for Fields to expand.

Jason McDougall - Fields CEO on the Factors that Made Him Successful

Jason McDougall became the CEO of Fields, Inc. in 2012. Since then, the company has expanded to many areas of Canada that haven’t been served by the company ever before. McDougall hopes that his efforts give people throughout Canada the chance to get the same quality, low-priced merchandise that those in the cities have enjoyed for the 67 years the company has been around. McDougall is an entrepreneur who built his first successful company when he was 18 years old. Here are a few factors he says made him successful during his career as an entrepreneur:

  • Making your own luck. As an entrepreneur, you have to come across some degree of luck to keep your business humming and established. In the dog-eat-dog world of business, competition is fierce, and it can knock your company off of its game. Jason McDougall saw luck as a factor he could help create as the CEO of Fields and before, when he ran his own companies. Luck is created by staying on top of the game and keeping a firm handle on the competition so that when they make a mistake, you can take advantage.
  • Mind the brand. As an entrepreneur, the brand for your company is everything. What about your corporate identity makes your products and services attractive to consumers?
  • Accounting. Jason McDougall is the CEO of Fields, not an accountant, but he always had a head for numbers and the ability to at least gain a basic understanding of how his various companies’ finances were being balanced.

Jason McDougall built several companies from the ground up before he became the Fields CEO.

Jason McDougall Turned the Future of Fields Department Stores Around


In 2012, Jason McDougall became the owner and CEO of Fields Department Stores, a company with a long history of providing Western Canadian customers with all of their essential products. As a native Saskatchewanian with two decades worth of experience as an entrepreneur in the wholesale retail and liquidation business, McDougall proved to be the perfect person to lead the Fields brand. When the company was on the verge of closure in 2011, McDougall headed up a team of investors with his company, FHC Holdings, and purchased the brand from its then-parent company, Hudson Bay Company.

McDougall has found success with Fields – in the three years since becoming CEO, he has opened seven new locations in Alberta, British Columbia, and Saskatchewan, and the company was recognized as one of the 100 largest companies in British Columbia in 2015. But prior to purchasing fields, he had extensive experience leading discount stores. He has headed up SaveMart, Bargain Wholesale, and Bargain Castle Discount Centre, and managed to lead every company towards growth and profit. His story is not a typical one – he grew up in a tiny town in Saskatchewan, and left home right after high school with no real plan. He'd always had an interest in business, and he purchased used magnetic tapes for just $350. With some savviness and hard work he sold them for a huge profit, which inspired him to get into the wholesale business.

He loves sharing his story of perseverance and creativity. He also is a true-blue Canadian, and cites playing hockey as one of his favorite hobbies. With Jason McDougall Fields and his dedicated team, the Fields brand is in capable hands.

Jason McDougall - From Small Town Business Enthusiast to Fields CEO​

Many people growing up in the small farm town of Liberty, Saskatchewan (which only has a population of 126 people) would be intimidated by the ideas of investing and starting their own business, but not current Fields CEO Jason McDougall. From a very young age, he was interested in business, and he started investing in the stock market when he was just fourteen years old. While many people think of business as just their careers, for McDougall, it is also a passion, and it is this attitude that has helped him succeed in the wholesale and liquidation industries.

McDougall gained some visibility in Western Canada when he started his own business, SaveMart outlet stores, before he was even twenty years old. It was his unique business strategies that got him noticed; he had a great eye for finding products at steep discounts that he could resell and make a profit from. He also was able to change up these deals frequently, which created loyal customers who returned week after week to find new deals. His success with SaveMart has led him to become the CEO of Bargain Castle Discount Centre before he was even thirty years old.

When Fields department stores were on the verge of closure in 2012, McDougall saw a great business opportunity. He bought the brand, and reopened the stores that he thought would most successfully serve the customers of western Canada. As someone who grew up in a rural town in this area, McDougall has an idea what his customers need and value, and is able to bring the products they want to them. His focus is on community; small town customers especially value a friendly approach, and he wants Fields stores to give back to the areas around them. It is this approach that has allowed Jason McDougall to lead Fields department stores back to success.

Jason McDougall - Bringing an Experienced Entrepreneur's Eye to Fields

Jason McDougall Fields, now owner and CEO of Fields, has built his entire career on taking chances, and he has a great eye for spotting new and unlikely sales opportunities. As the CEO of Fields, McDougall has found a way to profit from providing Canadians with a very wide variety of necessities for discounted costs.

When he purchased Fields back in 2012, he focused on finding Field's niche, which became supporting small town communities by giving them an affordable and convenient way to purchase their necessities. McDougall also has kept the amount of product and the size of the stores manageable, but rotates the deals frequently to draw customers back in. This has helped Fields to recover and grow, and in 2015, the company was recognized as one of the 100 largest in British Columbia.

This success story is far from being McDougall's first. He's always been interested in business, and when he was just eighteen, he purchased thousands of used tapes on consignment for just a few hundred dollars. With some hard work and resilience, he quickly resold them and made a huge profit, which ignited his passion for liquidation and opportunity buys. By the time he was twenty two, he opened three SaveMart discount outlets, which quickly became successful because of McDougall's natural talent for finding good deals and passing them on to the customer. These success stories gained him a fair amount of press, and he continued to move up in his career, eventually becoming the CEO of Bargain Castle Discount Centre.

In 1998, Who's Who of Canada named him one of their Rising Stars, and he also was recognized as one of Vancouver's Forty Under Forty Influential Leaders. Most recently, he has served on the board of the Entrepreneurs Organization, as well as being included in books such as The Success Principles and Lunch with Joe.

Even though he has overcome several health challenges, Jason McDougall tries to stay active and healthy, and enjoys sharing positive vibes with the rest of his community. Jason McDougall Fields applies his “never give up attitude” not just to his career and leading the Fields brand, but to everything in his life.

Jason McDougall - A Fresh Face for Fields

Fields has been a part of the economy in Western Canada since 1948, and when its parent company, Hudson Bay Co., announced that they were closing Fields stores in 2011, Jason McDougall and his team of investors decided to make a deal. By May of 2012, McDougall's company, FHC Holdings Ltd., had purchased a large group of Fields stores with the intent of revitalizing the brand.

McDougall started his first business at eighteen, and before the age of thirty, he had become the CEO of Bargain Castle Discount Centre. Business, and the liquidation industry in particular, have always been a passion, and he has used that motivation to find opportunities with great potential that many would pass over. McDougall has found that discount stores survive even in the toughest of times, because customers, especially in Western Canada, which is full of small towns and farmland, are always looking for great deals on the items that they need. He also has a passion for helping people and giving back to the community, especially his fellow Canadians, and finds that discount stores are a great way to do that because they offer something for everyone.

When McDougall purchased Fields, he chose keep open fifty-seven locations that he specifically thought would do well. Factors that he took into consideration included competition from bigger department stores like Wal-Mart, as well as the type of communities that the stores were located in. He sought not to compete directly with these larger stores, but instead to rebrand Fields as a niche store that provides a wide range of basic products that specifically cater to Canadians living in rural areas. Jason McDougall and his innovative approach, with a very dedicated team have helped Fields become one of the largest companies in British Columbia.

Jason McDougall, CEO of Fields Stores - Member of Young President’s Organization

Jason McDougall is the CEO of Fields Stores, a department store chain with locations serving small rural towns throughout western Canada. McDougall has long been a successful entrepreneur. He moved to Vancouver, BC from rural Saskatchewan only three days after her graduated from high school. Three months after that, he started his first business, also a department store, and grew it into a company that made $11.5 million in revenue during its seventh year of operation. Over the course of McDougall’s career, he has earned entrance into many organizations, including the Young Presidents’ Organization (YPO), which he joined in 2013.

The YPO was founded in 1950 and today gives 23,000 chief executives and business leaders access to educational and networking opportunities they couldn’t find anywhere else. Members of the YPO span 130 countries around the world, the organization provides avenues to support their business and help their families reap the benefits of the vast professional network it provides. YPO’s mission is to connect a large community of business peers with each other, provide lifelong education and idea exchange, create a safe haven of trust, respect, and confidentiality, and provide a uniquely personal experience for all of its members.

Jason McDougall Fields, the CEO of Fields Stores Limited, knows the struggles of rural families trying to provide for each other. That’s why he bought Fields, to expand its influence in the small towns of western Canada to provide access to valuable goods that they need. His inclusion in the YPO in 2013 is the result of his hard work in the business community.

Jason McDougall, CEO of Fields Stores, a Documented Guest of Joe Segal

Jason McDougall is the CEO of Fields, a department store chain with locations throughout western Canada. He moved to Vancouver when he was 18 years old to start his own business. Over the course of his distinguished business career, he met many luminaries of the Vancouver business community. McDougall hopes to join Joe Segal at his normal seat in the Vancouver Four Seasons, where, for thirty years, he lunched with some of the most successful businessmen and philanthropists in the city. McDougall’s view of Segal was featured in the book by best-selling author and motivational speaker Peter Legge, Lunch With Joe.

Peter Legge is a motivational speaker, author, and CEO of Canada Wide Media Limited, the largest independently owned magazine publishing company in western Canada. Legge works hard in his community, not only bringing exposure to local business people like Segal , but also donating his time to charitable organizations. He was a Chair of the Vancouver Board of Trade. Legge has written fifteen books, but his primary accolades come from his work as a motivational speaker. He is a member of the prestigious Speakers Roundtable, an invitation-only society with 20 of North America’s best professional speakers. In 2008, because of his excellent speeches, writings, and philanthropic efforts, he received the Order of British Columbia, the province’s highest award.

Jason McDougall of Fields Stores was honored to be included in Legge’s book about Joe Segal. He hopes to embody both Legge’s and Segal’s commitment to their community with their charitable works and their contributions to the business community.

Jason McDougall of Fields Stores - A Success Story in Jack Canfield’s The Success Principles

Jason McDougall became the CEO of Fields Stores in western Canada in 2012 after years of success running his own businesses. He was featured in Jack Canfield’s The Success Principles: How to Get From Where You Are to Where You Want to Be as an example of an inspiring story and overcoming adversity to find success. Canfield is one of the authors of the Chicken Soup for the Soul series, which were best sellers during their runs, and he turns his attention in this well-read and well-received self-help book to what he thinks are the 64 most important principles that all successful people in all parts of life take to heart.

Canfield encourages all of his readers to take his 64 principles to heart and practice them every day to achieve their goals. He compacts over thirty years of business experience and the many lessons he’s learned along the way in with inspiring stories from real business leaders who stuck to the principles he lays and found success. Canfield’s prose is accessible, real, and founded in real-life examples from successful people throughout history. The response to The Success Principles is largely positive, with new readers finding inspiration and contributing positive reviews every day.

Jason McDougall Fields, the CEO of Fields Stores, is an example of a successful business person who overcame many struggles in his life. His story was featured in Canfield’s book to give others inspiration. McDougall suffered through several bouts with pneumonia before he turned 15, and fought off thyroid cancer when he was 28. He went on to found several successful businesses of his own before he became CEO of Fields.

Jason McDougall of Fields Stores - Two Actions that Led to his Success

Jason McDougall is the CEO of Fields Stores, a large department store chain in western Canada. Before he bought the company with a few partners in 2012, he started and sold several successful department stores of his own. He has identified three actions that young entrepreneurs can take to be as successful as him:

  • Take action. Don’t wait on the right move. Sometimes you’ll make mistakes, but you always have to move forward as an entrepreneur. To be successful, you can’t wait around for opportunities to strike you in the face. You have to be working with your partners and connections in the market to carve out your company’s niche.

  • Make a plan. Learn as much as you can about your target customers, your brand image, and how similar companies found success in the same sector. Visualize where you want to go and then create a plan to get there.

Jason McDougall came to the leadership position he enjoys with Fields after he started and ran several successful businesses with nothing by a high school diploma. He now tries to contribute to the Fields family and the communities it serves as much as possible.

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